He started in 1999, when a policy meant a physical file, a receipt book, and a conversation at somebody's dining table. Most of the industry has moved on from all three. He kept the third.
The work has not changed as much as the tooling suggests. A family still needs to know what would happen if the earning member stopped earning. Somebody still has to read the room-rent clause out loud. And when a claim is queried at eleven at night, somebody still has to answer the phone.
What he does is unremarkable and consistent: understand the household first, read whatever policies already exist before proposing anything new, name the weak spot in every option, and stay reachable afterwards. Where the right answer is to keep an existing policy and change nothing, that is what gets said — it happens more often than people expect.
The policy is easy. Deciding what actually needs protecting takes the conversation.
Why this site exists
Buying insurance online has been a genuine improvement. Prices are visible, comparison is possible, and nobody has to wait for an agent to be free on a Tuesday.
What did not come along with it is the part where somebody explains what a proportionate deduction is before you need to know. So this site is the explaining, written down: what cover is actually for, why the claim is the only part that counts, which add-ons are worth the money, and the fourteen mistakes that undo an otherwise good policy. All of it is free to read, and none of it requires talking to him.
If it turns out you want a second pair of eyes after that, the number is at the bottom of every page.